Program Overview 

In a consumer-driven world, savvy marketing professionals are more in demand than ever. With a bachelor’s degree in Marketing from ¶¶ÒõÆƽâ°æ, you’ll gain the experience and know-how to influence consumer behavior through any medium and in any market.

From traditional advertising opportunities like magazine ads and billboards to current social media strategies, live event marketing and e-commerce, you’ll build the skills it takes to work in the ever-changing marketing industry. You’ll take both core business courses and highly focused, major-specific courses that include integrated marketing communications, advertising and marketing analytics. You’ll study consumer behavior and brand management, perform market research, create digital content, analyze data sets, develop strategic marketing plans and so much more. And you’ll learn how to develop innovative marketing ideas while leveraging facts and data to ensure your marketing efforts reach their target audiences.

You’ll also have the opportunity to apply your knowledge and skills to real-world situations by working with companies to solve real marketing challenges. Whether your strengths include creativity, writing, math or data analysis, a Marketing degree from ¶¶ÒõÆƽâ°æ will set you up for success in a wide range of job opportunities.